The collection, which comes on January 15, 2025, features never-before-seen colorways of its renowned range, the Fresh Foam x 1080v14.
New Balance, an athletic gear and footwear business, has collaborated with Sun & Sand Sports, a prominent sports retailer, to release an exclusive collection including distinctive hues of its famous shoes and equipment. It will be available in SSS stores beginning January 15, 2025, and is “designed to inspire runners to embrace the playful perks that come with their active lifestyles.”
Sun & Sand Sports, based in the UAE, has unveiled unique, never-before-seen colorways of its legendary Fresh Foam x 1080v14 collection, including White-Black/Ginger Lemon, Clementine/Sea Salt, and Black Cement/Sea Salt. The 1080v14 is a neutral cushioning running shoe developed for long-distance runners and those seeking comfort and support. It provides unrivaled stability, support, and breathability.
Stuart Henwood, Senior Director of New Balance for the Middle East, Africa, and India, stated:
“This collection illustrates our philosophy that running and fitness should be as individual as the people who practice them. We hope that by partnering with Sun & Sand Sports, we will be able to not only offer a new product line, but also encourage people to discover what running means to them. This relationship with Sun & Sand Sports enables us to spread this message, ensuring accessibility and inspiring even more people to take their first step into fitness.”
Mohamed Bodiat, Senior Vice President of brands of GMG, said:
“Our partnership with New Balance allows us to provide our customers with the best in performance footwear and gear. With Sun & Sand Sports’ first-ever exclusive collection, we are happy to share New Balance’s dedication to supporting active lives and making fitness accessible to all.”
The New Balance x Sun & Sand Sports collection launches on January 15, 2025, in SSS stores and online across Malaysia, Singapore, and the GCC.